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About us


It was the 1920s when, in the center of Mondovì, between Piazza San Pietro, Via Meridiana, and Piazza San Carlo (now Piazza Cesare Battisti), the shutters of the clothing and fabric shops "Botta Confezioni" were raised. This marked the beginning of the story of a commercial venture and a family that has been involved in fashion at the highest level for over a century.

In 1920, Grandfather Luigi, a passionate pioneer in his field, started by selling fabrics and clothing of various levels, ultimately shifting, in the post-World War II era, towards a more discerning audience with a focus on high quality. This defined the identity that still characterizes the Botta shops and boutiques today.

Luigi passed down his dedication to his sons Mario and Paolo, who managed to grow the business over the decades. This growth culminated in the early 1980s with the opening of "Botta & B" in Cuneo, where Mario and his new partner Silvio Bella launched the boutique that still overlooks the majestic Piazza Galimberti.

The entry of Mauro Botta, their son, into the business led to the opening of a new store in Cuneo, specializing in casual and sporty clothing, as well as a boutique exclusively for women, back where it all began in Piazza San Pietro in Mondovì.

Today, Botta & B stores offer a wide range of brands, with a focus on Made in Italy, but also leaving space for international brands known for quality and exclusivity. The carefully curated and updated shop windows and shelves display clothing and accessories suitable for all occasions, from formal events to moments of relaxation and conviviality.

The offerings for classic men's clothing feature renowned Italian brands like Barba and Luigi Bianchi Mantova, as well as Tagliatore, Corneliani, and Ravazzolo. There are also more casual options represented by Emporio Armani and Eleventy, alongside the tricolor Brooksfield and Aspesi, as well as international brands like Polo Ralph Lauren, Barbour, Woolrich, and Gant.

The footwear section of Botta & B boutiques offers a wide selection, with English shoe brand Church's being a standout choice for classic attire. Here too, the offerings range from Italian brands like Barrett and Valsport to international labels, including exclusive made in the USA Red Wing shoes, sporty Autry footwear, Blundstone boots, and Sebago boat shoes.

Women's clothing features exclusive brands suitable for various occasions, from classic pieces by Peserico, Aspesi, Base, and Anneclaire to casual options from Barbour, Blundstone, Polo Ralph Lauren, Kiltie, and the timeless Woolrich.

To provide customers with more choices, Botta & B also offers a tailoring service, allowing customers to have their clothing custom-made. In a private setting, customers can choose, with the assistance of experienced and knowledgeable staff, the most exclusive and exquisite fabrics for outerwear, suits, or shirts. The "made-to-measure" service is available by appointment and can be done at the customer's home to ensure enough time for every detail to be defined and the best results to be achieved. For this reason, Botta & B has always been a reference point for wedding and ceremonial attire.

Today, just like its origins, Botta & B is synonymous with high-quality brands, stylish clothing, and customer care. It is also a forward-thinking and up-to-date entity, thanks to the interest of the new generations in the family, Pietro and Vittoria, who have expanded the Botta & B brand internationally through multimedia channels, social platforms, and online sales on the website


Cuneo Corso Nizza 1

Botta & B Abbigliamento Uomo Cuneo

Corso Nizza 1 - Cuneo
Telefono: 0171 67030

Cuneo Corso Nizza 7

Botta & B Sportswear Cuneo

Corso Nizza 7 - Cuneo
Telefono: 0171 690310

Mondovì Piazza Battisti 3

Botta & B Abbigliamento Uomo Mondovì

Piazza Cesare Battisti 3 - Mondovì
Telefono: 0174 42130

Mondovì Piazza San Pietro 1

Botta & B Abbigliamento Donna Mondovì

Piazza San Pietro 1 - Mondovì
Telefono: 0174 47979

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